Why We Made These Products

If you’ve ever struggled with sharing upcoming launches with your customers, this is for YOU! Let’s dive into WHY you and your customers are going to want all that’s coming!

— Bundle of Joy Album Kit —

Why your customers will want it:

• Designed for beginners. Built to remove overwhelm and create with confidence.
• A complete baby album, not just supplies. Finish a full keepsake from start to finish.
• Modern baby style. Fresh, updated designs that move beyond traditional baby themes.
• Guided and giftable. Perfect for new parents, baby showers or creating together.
• The finished result is an heirloom keepsake your family will cherish for years.

As an Advisor, your “why”:

• Solves a real customer pain point: So many families have baby photos but don’t know where to start. Now YOU have the answer.
• Album Kits drive completion — and completion builds loyalty. When customers finish an album, they come back for the next story.
• Perfect for Beginner Classes: It’s guided, teachable and repeatable.
• Highly giftable: Recommend it for baby showers, grandparents, etc.
• Positions you as a solution provider: You’re not offering supplies; you're offering a finished baby keepsake.
• Advisor Tip: The Bears Chain BMC is 50% off until the Buy-It-All Bundle closes — it’s a great upsell opportunity!

— Bundle of Joy Collection —
Why your customers will want it:

• A modern baby direction: Softer styling, broader colours, a more gender-neutral approach that reflects today’s baby trends.
• An updated alternative for customers who don’t connect with older baby styles — offering a refreshed look without feeling too trendy or fleeting.

As an Advisor, your “why”:

• Designed based on Advisor feedback: You asked for a more gender-neutral colour direction and for a broader range of animal varieties (less “ducks and geese”).
• Completes your range of baby products: It’s fresh and modern, but for those it doesn’t resonate with, you can still show them Welcome Baby!
• Long lifecycle: It’s planned to last 24 months — you’ll want it on hand for customers who may become parents or grandparents over the next 2 years!

— Birthday Bash Collection—

Why your customers will want it:

• Designed to celebrate birthdays of every age. Works for people of all ages, from kids to adults.
• One of the boldest birthday palettes CM has released in years — bringing fresh energy to one of the most-scrapped themes.
• Reusable birthday collection they can reach for every year — not just once.

As an Advisor, your “why”:

• It’s evergreen and repeatable. Birthdays happen every year, making it one of the most dependable categories in your business.
• Works across your entire customer base: It’s not just for kids — it’s something you can sell to everyone.
• Gives you a reason to reach out to customers: They may have depleted birthday supplies, so you can say, “Let’s refresh your birthday stash!”
• It’s a visual attention grabber: Showing it at events and on social will catch eyes, and attention is the first step to making a sale.

— Diploma Days Collection —

Why your customers will want it:

• Coordinates with all school colours, featuring a timeless black, white and gold palette.
• Works for multiple graduates: Elegant enough for university grads, simple enough for high school.
• Be ready when the season hits: Graduation photos come quickly — ceremonies, parties, senior portraits; this collection will have them prepared to start pages right away.

As an Advisor, your “why”:

• Graduation is annual. Unlike trend-based themes, graduation has a built-in selling season every single year.
• Positions you as prepared, not reactive: When a customer says, “We have a graduation coming up,” you’re ready with a purpose-built solution.
• Neutral palette means zero barriers to selling: You don’t need to ask about school colours — you can confidently say, “This works for every school.”
• Advisor Tip: The Cap & Gown Punch is just $16.20 (originally $40.50) — it’s a great upsell opportunity!

— Limited-Edition 8x8 Album Covers —

Why your customers will want it:

• Designed to coordinate with current collections: Colours and finishes were intentionally selected to pair beautifully with Q1 and Q2 launches — so their album choice feels cohesive, not random.
• Limited-edition appeal: These designs are available for a short time — making them an easy “buy it now” decision for 8x8 fans.
• Approachable format: The 8x8 size feels manageable and focused.

As an Advisor, your “why”:

• Keeps your 8x8 customers engaged: Those who love 8x8s will want the latest designs!
• Limited-edition creates timely decisions: Because they’re not evergreen, customers can’t wait indefinitely to order.
• They’re a coordinating upsell opportunity: When customers are ordering Q1 and Q2 products, you can recommend these limited-edition albums for smaller projects.