Why These Products Are Valuable For Your Business

Enhanced 12-inch Trimmer

• Easier to demonstrate; easier to sell. Demoing the enhancements helps customers immediately see the value and feel confident upgrading.
• Solves a common customer frustration. The wider 6.5" base supports common 6" cuts without extending the ruler arm.
• Creates new upsell opportunities. Added storage for the Multi-Purpose Tool and Lifter Stick makes it natural to recommend those tools as part of a complete trimming setup.
• Encourages customers to build their trimming system. With tools stored right on the Trimmer, customers are more likely to keep and use them regularly.
• Makes upgrading easy for existing customers. They get improved usability while keeping the blades, mat strip and trimmer bag they (may) already own.

What to say if customers already have the original:
“This is the same trimmer you love, just improved. The markings are easier to read, the base supports common cuts without the ruler arm, and the new storage keeps your trimming tools right where you need them. Plus, it features the new CM logo and branding.”

Enhanced Photo Trimmer

• Easier to demonstrate; easier to sell. Demoing the enhancements helps customers immediately see the value and feel confident upgrading.
• Works as both an add-on and a standalone sale. Customers buying the 12-inch Trimmer are natural candidates, but it’s also an easy purchase for anyone who wants a dedicated photo-cropping tool.
• Reinforces the CM Trimming System. Promoting it helps customers build out their system over time with Photo Trimming Templates and other trimming tools.
• Advisor tip: Demo the magnetic cutting arm in use and call out how it keeps the trimmer securely closed when transporting to crops and workshops.

What to say if customers already have the original:
“This is the same Photo Trimmer you’re used to, just improved — clearer measurement markings make photo trimming more precise, and the magnetic arm keeps it securely closed for safer storage and travel. Plus, it features the new CM logo and branding.”

Trimmers, Border Tools & Trimmer Bag
Buy-It-All Bundle: 10% Off

• It gives you a simple “start-right” recommendation. You can confidently point to one bundle that sets them up with the essential cutting foundation from day one.
• Increases order value with an easy, all-in-one solution. Customers get their core trimming tools, decorative borders and storage in one purchase — naturally boosting AOV.
• Helps customers succeed faster. When customers start with the right cutting tools, projects feel easier and more enjoyable, which keeps them engaged in scrapbooking.
• Creates excitement for new and existing customers. The upgraded trimmers and new border tools give experienced scrapbookers a reason to refresh their tools and give new customers a reason to try something new.
• Opens the door to future CCS add-on sales. The Border Cutting Tools introduce customers to the Custom Cutting System, making it easy to recommend CCS Blades, Patterns and the 13x13 Cutting Mat as their next purchase.
• Makes demoing easier at events. You can show trimming, photo cropping and decorative borders all from one coordinated system — helping customers see how everything works together.
• It’s an easy value conversation. Customers understand the benefit of getting everything together, plus saving 10% compared to purchasing items separately

Photo Placement Mats

• They Fill a gap that Advisors/customers have been asking for. This bring back answers to this request.
• The NEW 5x7 size gives you something new to promote. Expands the system to match one of the most common photo sizes customers print today.
• They’re perfect for use with Album Kits. Customers can build complete albums right away, even if their photos aren’t printed yet.
• They allow customers to create pages, even when photos aren’t printed. Instead of stalling, customers can keep building layouts during crops and classes.
• They help your events run smoother. Customers can plan full layouts without waiting on prints or guessing photo sizes.
• They reduce layout mistakes and rework. Customers can confidently plan photo placement so pages don’t need to be redesigned once prints arrive.
• They’re an easy add-on sale with cutting tools. Naturally pair with trimmers, templates and other measuring tools in the cutting system.
• They help customers finish more pages. When layouts are already planned, customers are more likely to complete them once photos are printed.

Photo Trimming Templates

• They make photo cropping easy to demo. Showing how quickly a photo can be traced and trimmed helps customers immediately understand the value and takes away the fear of cropping photos incorrectly.
• Natural add-on sales opportunity with the recommended Photo Labeling Pencil and Photo Trimmer.
• Support Album Kit workflows: The template sizes match the most common photo sizes used in 12x12 Album Kits, helping customers crop photos to fit layouts correctly.
• They strengthen the trimming system sale. When customers see how templates work and then the ease of making the cuts with the Photo Trimmer, it reinforces the value of owning the full trimming setup rather than just one tool.

Momentum March — Business Challenges

Week 1: “Build Your Base, Grow Your Reach”

Can you believe it's already March! We're shifting focus this month to challenge our businesses with MOMENTUM! Today's focus: “Build Your Base, Grow Your Reach”

Why does that matter and why now? March is the start of NSD for many of you, which is an exciting event that attracts new customers and keeps your current customer base excited and ready to connect! With NSD in mind, this week we're working on our invites to build our base and ensure full events!