Advisor Update

What’s Happening Now

Sneak peek NEW products launching Monday at noon CT: Lakeside Memories collection + Buy-It-All Bundle; Oars Punch.
Spend/Get Promo launching Monday at noon CT: Pick an exclusive Hiking Memories or Fishing Memories Bundle FREE for every $135 USD you spend! (Limit 4 free gifts per order.) Available March 23-31 at noon CT or while supplies last.
Have questions as you explore the new website? Checkout the Advisor FAQ + Video Tutorials.
Plus, have some fun discovering the new platform with the Advisor Launch Blackout Bingo game!
Take on this week’s 100 Bold Moves challenge: Week 3: NSD Prep Power.
Update on 12-inch Trimmer Measuring Guide: Read more in today's communications.

Update on 12-inch Trimmer Measuring Guide
We want to share an important update regarding the new 12-inch Trimmer.

Yesterday, we were made aware that the 4x4 measuring guide has been placed incorrectly, resulting in a 4x5 rectangle. We sincerely apologize for any confusion or inconvenience it may cause.

Please know that all measurements on the 12-inch Trimmer are accurate—only the 4x4 guideline is misplaced. If the incorrect 4x4 guide is used, it will result in a 4x5 cut.

We are currently working on a solution, such as providing a clear sticker to correctly mark the 4x4 guide, and will share more details as soon as possible. Our goal is to ensure you can continue using and enjoying your 12-inch Trimmer with confidence, along with all of its new features.

This does not meet our standard of excellence, and we appreciate your patience as we make this right.

It’s been two years since our last lake collection...and this one is worth the wait!

Lakeside Memories brings a fresh take on nostalgic lake, cabin and vacation storytelling. Designed to capture the calm, connection and everyday magic of time by the water.

And for even more story potential, Spend/Get Promo adds coordinating Hiking Memories and Fishing Memories Bundles that you can earn FREE with qualifying orders!

Head to the Launch Preview page for full details, and scroll down for WHY this launch will have you and your customers excited for Monday!

Why your customers will want it:
Lakeside Memories Collection

A fresh take on a customer-favorite theme — first new lake collection in 2 years
Get ahead of summer — be ready for those lake days, boat rides and sunset photos
Versatile designs that go beyond the lake — think camping trips, hiking trails and water adventures
Built to match real memories — from quiet dock mornings to active outdoor days
Spend/get makes it even better — shop what you love and earn coordinating hiking and fishing product and punches
A smart time to stock up — new collection and added value with the promo in one purchase

As an Advisor, your “why”:
Lakeside Memories Collection

Proven seller — lake themes consistently perform, making this a reliable, high-confidence addition to your lineup
Fills a real gap — the first lake collection in 2 years meets built-up customer demand
Easy to start the conversation — “It’s been a while since we’ve had a lake collection” resonates instantly
Creates a natural third March touchpoint without competing with other launches
Broad audience appeal — from lake life to camping, hiking and outdoor travel stories
Increases sales potential — pairs seamlessly with the Spend/Get Promo for Hiking and Fishing Bundles
Re-engages customers — especially those sitting on vacation photos they haven’t scrapbooked yet

Why you AND your customers will want to earn it:
Spend/Get Promo

You get a FREE gift! Who doesn’t love getting more for what you’re already buying?
You choose your reward — pick the hiking or fishing bundle that fits your stories
Earn more, your way — get up to 4 bundles per order in any combination with qualifying spend
Gives you a reason to stock up — replenish must-haves and shop new collections while you earn
Both bundles you can earn free complement the Lakeside Memories collection, allowing you to capture not just where you went, but what you did there

The new Creative Memories website is live and ready for you to explore. If you haven’t logged in yet, now is the perfect time.

Quick Setup Checklist, Make sure you’ve completed these three important steps:

1. Set Your New Password
Use the password reset email sent to you to create your new login credentials.

2. Add a Renewal Payment Method
Add a payment method to securely store it for your yearly Advisor renewal.

3. Opt Into Yearly Renewal
Confirm your yearly renewal to keep your Advisor status active.

First Row Left: Advisor Laura Teas hosted a March crop with 13 attendees, including one new customer. She showcased Album Kits and helped a grandmother feel confident completing a special album for her grandson.
First Row Right: Advisor Donna Gibbs hosted a Golden Girls–themed weekend crop where attendees enjoyed a fun personality quiz and a lighthearted, laughter-filled retreat experience.
Second Row Left: Advisor Lanita Medina hosted a three-day NSD event where attendees explored Cascading Pages using spacers and quickly grew confident creating their own variations. Album Kits were also a highlight, with strong interest, live demos and multiple sales driven by hands-on participation and peer sharing.
Second Row Right: Advisor Cheryl Lynne Adams hosted a weekend retreat with 25 attendees, showcasing Album Kits, project samples and hosting multiple Make & Take projects using new tools and techniques. Several attendees completed multiple Album Kits during the event.
Third Row Left: Advisor Sue Millwater hosted an NSD weekend crop with 18 attendees, which included a Beginner Class and an advisor interview, creating a fun and engaging event experience.
Third Row Right: Advisor Christine Vicha hosted a two-day Mardi Gras–themed crop featuring page challenges, breakout sessions, themed treats and prize drawings, with many pages completed throughout the event.
Fourth Row Left: Advisor Fran Ruppen hosted an NSD fundraiser with Advisors Kathy Weigand and Martina Bauer, bringing together 28 attendees and raising $900 for a local scholarship program. She taught frame punch techniques and helped both new and experienced scrapbookers build confidence using tools.
Fourth Row Right: Advisor Siobhan McGlinchey hosted her first solo retreat, which was a successful and rewarding experience.

First Row Left: Advisor Elaine Atchley hosted an Alice in Wonderland–themed crop with 20 attendees, featuring themed elements and a fun, creative atmosphere.
First Row Right: Advisor Dawn Bick hosted a day crop where attendees tested the jumbo repositionable tape runner, which sold out. She also led breakout sessions on project recipes and the Border Maker System.
Second Row Left: Advisor Lisa B Thurman hosted a cruise-themed retreat filled with creativity, connection and storytelling. The group also raised more than $1,600 for a nonprofit through a successful charity auction.
Second Row Right: Advisor Gail Hardy hosted a spring retreat with 42 attendees and challenged a longtime customer to complete an Album Kit during the weekend. The customer successfully finished a full album, highlighting the simplicity and effectiveness of the kits.
Third Row Left: Advisor Cassie Oelberg hosted her largest customer retreat to date, featuring intentional breakout sessions, strong community support and record sales. Attendees are already registering for next year’s event.
Third Row Right: Advisor Leah Cochran hosted a National Scrapbooking Day event with themed activities, games, prizes and a Beginner Class. The event welcomed new scrapbookers and encouraged creativity through interactive experiences.
Fourth Row Left: Advisor Jacque Rolland hosted a pop-up crafting experience at a local event, introducing attendees to cardmaking and Simple Page Kits. She shared upcoming class information and generated new interest in future Beginner Classes.
Fourth Row Right: Advisor Cindy Crist hosted a four-day retreat with 72 attendees that included classes, challenges and themed activities. Attendees completed more than 1,700 pages and the event welcomed new participants while fostering strong community connections.

First Row Left: Advisors Christie Bernier and Laurie Jowell O'Brien hosted a four-day spring retreat with eight attendees. The group completed 690 cards, 115 pages and one junk journal while enjoying a supportive and fun environment.
First Row Right: Advisor Cindy Scott hosted a Princess vs. Villain–themed crop with 28 attendees. She taught Cascading Pages and square window layouts, which were a big hit.
Second Row Left: Advisor Irma Jones hosted a Beginner Class with four attendees, introducing card and layout kits. The event inspired ongoing monthly classes and continued album projects.
Second Row Right: Advisor Teri Edwards hosted her annual retreat featuring a Paper Buffet, along with Make & Take projects and Cascading Pages demonstrations. Attendees completed many pages and enjoyed a weekend filled with creativity and connection.

Celebrating Your Events!