DECEMBER 2025

Advisor
Weekly

DECEMBER 2025

Advisor
Weekly

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PRODUCT LAUNCH PREVIEW
VIRTUAL CROP
CHALLENGE

Dec. 29
Updates

  • Home Office will be closed on Thursday, Jan. 1, for New Year’s Day.
  • The Advisor Join Gift is changing on Thursday, Jan. 1: The new gift is the Crop Crew Tote and Scrappy Cap!
  • Advisor Exclusive products launching Friday, Jan. 2, at noon CT: Beginner Class System: 3 Intro Simple Page Kits (On the Bright Side, Natural Beginnings, Global Getaway); Quarterly Simple Page Kit System — available à la carte: Simple Page Kits #1-3 (Your Own Way) and 3 coordinating Foiled Embellishments Packs (Festive Moments, Love Story, Fresh Start); Quarterly Product Suite: Delicious Memories Paper Pack, Embellishments and Digital Guidebook; Advisor Brand Swag System: 3 The Write Packs (Eternal Blue, Golden Orange and Grapevine Purple); 3 Pop-Up Trash Bins (Eternal Blue, Golden Orange and Grapevine Purple); 3 Mini Journal Templates (Decorative Waves, Sunrise Scallop and Vintage Post); Q1 2026 Team Builder Achievement (Crop Crew Tote and Scrappy Cap) — available to purchase for Advisors who grew their team in 2025; Craft Apron - Eternal Blue — available to purchase for Advisors who submit 4+ Beginner Classes for 2026.
  • Products launching Friday at noon CT: Your Own Way collection + Buy-It-All Bundle; Decorative Waves BMC; Simple Page Kit Bundle #1; Simple Page Kit #1 - Your Own Way; Through the Seasons Card Kit; 8 Limited-Edition 12x12 Album Covers (Deep Orchid, Pearl, Dusted Sage, Bubblegum Pink, Lavender Dust, Sunburst Yellow, Caramel and Vivid Blue; ends Jan. 23 at noon CT or while supplies last).
  • 12x12 Album Promo launching Friday at noon CT: Choose 1 of 3 exclusive 12x12 album covers FREE for every 4+ 12x12 album covers you order (limit 4 free gifts per order). Free choices include: Mandala Blooms - Empress Teal, 2026 Album Cover - Lake Blue and solid bookcloth in Lake Blue. Ends Jan. 23 at noon CT.
  • Custom Foiled Spines Promo launching Friday at noon CT: Buy 3+ Custom Foiled Spines and get 33% off ALL the spines in your cart. Ends Jan. 23 at noon CT.
  • Quarterly Craft Tote Spend/Get Promo launching Friday at noon CT: Spend $99 in the Craft Tote Qualifiers category under Deals on the website and get the exclusive Craft Tote - Eternal Blue FREE. Limit 1 per order, with no limit to the number of orders you can place. Available while supplies last.
  • The 2027 Advisor Escape will be held April 12-16 at Secrets & Dreams Playa Esmeralda in the Dominican Republicthe landing page is live NOW, so check it out for all the dreamy details!
  • The next Create the Best kicks off on Jan. 8, 2026. RSVP once for ALL the 2026 webinars in the series.
  • Beginner Class Promo: Submit your 2026 Beginner Class by Jan. 23 to earn the 100 Bold Moves Guided Journal as an Advisor Achievement at the end of January!

Sneak Peek: A Smart, Connected Launch Is Coming Friday!

This launch is packed — and powerful. From a fresh year-round collection and limited-edition album covers to promos for albums, Custom Foiled Spines and an exclusive Craft Tote, there’s something for everyone to love!


And for Advisors, this year’s exclusive products are designed as smart, connected systems to help you run your business with ease — and boost profitability. Think: beginner-friendly Intro Page Kits that naturally lead to album sales, à la carte Quarterly Kits for flexible teaching, and collectible Brand Swag that ties in with upcoming collections.

Take a look now — and make sure to start with the dedicated Advisor-exclusive preview!

PREVIEW ADVISOR-EXCLUSIVE PRODUCTS
PREVIEW ALL LAUNCH PRODUCTS
RETURN TO TOP

Home Office will be closed Thursday, Jan. 1, in observance of New Year’s Day. We’ll resume normal hours on Friday, Jan. 2.

Thank you for being such a special part of an incredible 2025 — we’re so grateful for everything you’ve helped create this year. Here’s to more moments, more memories and more magic together in 2026. Happy New Year!


Your 2027 Advisor Escape Awaits — Check Out the Landing Page TODAY!

Mark your calendar: The 2027 Advisor Escape is set for April 12-16 at the stunning Secrets & Dreams Playa Esmeralda Resort & Spa on the Dominican Republic’s serene Emerald Coast. Picture coconut-lined white-sand beaches, calm turquoise waters and lush tropical landscapes nestled between the Eastern Mountain Range and Samaná Bay. It’s an emerging destination of natural beauty — peaceful, pristine and perfect for unwinding in style.

Whether you're strolling the shoreline, diving into crystal-clear waters or indulging in a spa day, this secluded gem offers the serenity and inspiration to celebrate your success and reset for the year ahead.

The landing page is live as of TODAY for you to dive into all the dreamy details. Your new Escape dashboard is available on My Reports, with qualifications beginning Jan 2., and you’ll find it just below the 2026 Escape dashboard. It's time to start dreaming (and planning!) now.

VIEW THE 2027 ADVISOR ESCAPE PAGE

Create the Best for Your Business Series – Live Webinar + Q&A
Kicks off Jan. 8, 2026

Ready to grow boldly in 2026? Join Amber Thursdays at 11am during the first 2 weeks of each month for Create the Best — a live webinar and Q&A designed to help you stay consistent, courageous and connected all year long. You’ll hear success stories from fellow Advisors, share tips for earning the Escape, talk Beginner Classes, team growth and sales strategies, get sneak peeks, win prizes — and more!

Whether you’re chasing the Advisor Escape or just want fresh ways to grow your business, this is for you. You can do it — we’re here to help!

NEW in 2026: RSVP one time only for ALL the Create the Best webinars!
Recordings will also be shared each week in the Achievements Planning Group.


Document December Your Way
The December Days Challenge in the Virtual Crop Group Ends Jan. 9 at 4pm CT!

Celebrate the joy found in everyday moments with the Virtual Crop Group’s #DecemberDays Challenge! Create your December Days project or album using the December Days Kit, then post a video of your finished creation in the group for a chance to win a 2026 Planner Bundle.


Looking for extra entries? Share updates and works-in-progress all month long using #DecemberDays to boost your chances.


You’ll find complete challenge details — plus prompts and inspiring videos — pinned at the top of the Virtual Crop Group to help you get started.

JOIN THE DECEMBER DAYS FUN

Submit Your 2026 Beginner Class by Jan. 23 To Earn the 100 Bold Moves Guided Journal!

Let’s jumpstart Beginner Classes in 2026 to achieve your goals of earning the 2027 Advisor Escape, gaining new customers, and introducing them to the new Album Kits (coming January 2026)! Submit YOUR Beginner Classes by Jan. 23 — all earners will see this Guided Journal as an Advisor Achievement added to their account on the morning of Jan. 26.

Watch how to submit your events in the video below.

Team Builders

Congratulations to each of you who welcomed new team members last week (Sunday-Saturday) — YOU are the Dream Builders!

US

Ann Seyfried
Betsy Detlefs
Deborah Reynolds
Dena Varnam
Diane Walker
Joan Green
Jodi Dienst
Karen Zuck
Mandee Shirley

US

Meggan Jacks
Meri-Beth Bird
Rebecca Braun
Retta Clyne
Sherry Geesaman
Susan Bailey
Tanya Chanter
Vicki Netting

CA

Georgina Chipman
Lori Ribotti

Top Team Builders

US: Jodi Dienst

CA: Georgina Chipman

AU: No Recruits Last Week

New Advisor Spotlight


Every journey starts with a first step — and this new Advisor is off to a fantastic start. Let’s celebrate their recent accomplishment!

“My win was donating 320 signed Christmas cards and 210 signed Happy Birthday and Thinking of You cards. (These were CM card packs that I had assembled at a weekend crop that I went to.) I gave them to our hospice social workers to give to their clients. Here is a pic from one of my deliveries. (Truly, I feel the win was getting them signed with help from my church ladies and getting them out of my craft room. I know the blessing came with the donations and by the people receiving the cards.) I truly feel blessed to have been able to do this!”

- Advisor Jill Jackson

Top Earners By Level

Level 5

  • Tessa Chapple
  • Beth Beller
  • Lanita Medina
  • Lisa Thurman
  • Lauren Hinds

Level 4

  • Susan Strollo
  • Cheryl Rowe
  • Tina Mitchell
  • Tamara Bright
  • Nancy Bankert

Level 3

  • Larissa Rudloff
  • Alesha Ketterling
  • Sarah Keough
  • Barbara Montgomery
  • Jill Harris

Level 2

  • Brenda Main
  • Lisa Ward
  • Kristen Moos
  • Carey Payette
  • Nancy Krasnesky

Level 1

  • Loraine Ridall
  • Michael Miller
  • Michelle Strobel
  • Jamie Hall
  • Jennifer Quimpo

A huge round of applause to our top earners by level from last week!

Lv 5:

Tessa Chapple

Lv 4:
Susan Strollo

Lv 3:
Larissa Rudloff

Lv 2:
Kristen Moos

Lv 1:
Loraine Ridall

Have you uploaded an Advisor profile photo? Make sure you have a profile photo uploaded because you may be featured in an upcoming newsletter!

Top Weekly Sales

Group Sales

  • Lisa Thurman
  • Lisa B. Thurman
  • Gina Embry
  • Beckie Belote
  • Cassie Oelberg
  • Tessa Chapple
  • Tracy Robinson
  • Debbie Martin
  • Beth Beller
  • Lanita Medina

Personal Sales

  • Tessa Chapple
  • Beth Beller
  • Lanita Medina
  • Lauren Hinds
  • Meggan Jacks
  • Michele Sizemore
  • Lori Koch
  • Jerri Jackson
  • Mandee Shirley
  • Stephanie Balarzs Douglas

Last Chance
Not Returning

SEE MORE


664502 Dancing Snowflakes Border Punch

660136 12x12 Album Cover - Green Jubilee Mica
661915 Birthday Bonanza Embellishments (40/pk)

Out of Stock
Not Returning

663179 Red Classy Mini ABC/123 Stickers (3/pk)
661460 Fold-over Page Class Kit (10/pk)

Out of Stock
Returning

Returning December
663923 Jumbo Tape Runner

Returning January
664356 Jumbo Repositionable Tape Runner Refill

Returning 2026
B664911 Cutting Mat Layout Bundle


— New Advisors —

Meet Jill Skaja from
the Home Office Team

Get tips on setting up your Advisor account and get familiar with Creative Memories!


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EMAIL FOR FIELD QUESTIONS

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EMAIL FOR GENERAL INQUIRIES

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