Advisor Update

Advisor-Only Spend/Get Promo launches Monday at noon CT: For every $60 you spend anywhere on the website, pick the exclusive Shutter Chic Bundle 1 or Shutter Chic Bundle 2 FREE! Limit 5 free gifts per order, no limit on the amount of orders. Ends Nov. 28 at noon CT or while supplies last. (Excludes Secret Box #5, which already has a free gift in it.)
Advisor-Only products launching Monday at noon CT — ships the week of 11/24: Cutting Mat Layout Bundle (limit 1 per Advisor until Wednesday, Nov. 19, at noon CT); Custom Cutting System Border Cutting Tools. These products will launch as Advisor Exclusives, and will open to customers in December if quantities remain. If we sell through, they will be available for purchase again in 2026.
Secret Box #5 will be available to purchase ($65.50) starting Monday at noon CT for those who qualified (purchased 2025 Secret Boxes #1-4) in the quantity they qualified to purchase. Note: 1 exclusive product in Secret Box #5 will be included in your order, but will not be in the sealed box.
- For qualifying Advisors, these will be launched as purchase Achievements to redeem in their qualifying quantities from their accounts. They will have until Dec. 18 at 11:59pm CT to redeem.
- Advisors' customers will find Secret Box #5 under New and be limited to a quantity of 1. Any customers who qualify to purchase more than 1 will have them loaded to their carts by Customer Service on Monday morning to purchase and redeem.
The November Virtual Crop & Secret Box #4 reveal kick off TODAY at 4:30pm CT in the Virtual Crop Group. Join the fun and invite your friends!
RSVP for the 2026 Advisor Launch Party! Mark your calendar for Thursday, Dec. 4, at 7pm CT to join CEO Alison for THE party of the year, complete with celebrating this year’s wins, BIG reveals, special surprises and a whole lot of inspiration for the upcoming year. You won’t want to miss it! Reserve your spot now!
Custom Products reminder: We’re preparing for our new website launch, so you'll want to be sure to complete and order any in-progress Custom Projects by Nov. 30 at 11:59pm CT. Current projects for Custom Albums, Pages, Album Covers and 8x8 Paper Albums will not transition to the new site. Digital Artwork/Project Playbooks in My Downloads will not transition to the new website.

Advisor-Only Products Coming Monday!
Products ship the week of Nov. 24

New tools are coming your way — and they’re only available to Advisors (to start)! The Cutting Mat Layout Bundle and Custom Cutting System Border Cutting Tools will make their debut and are designed to take your scrapbooking and creativity to the next level with precision.

These new tools will launch exclusively for Advisors starting Monday at noon CT and will ship the week of Nov. 24. If quantities remain, we’ll open them to customers in December. If quantities sell through, we'll open the reorder to Advisors and customers in 2026.

Cutting Mat Layout Bundle

Limit 1 per Advisor until Wednesday, Nov. 19, at noon CT

Create scrapbook layouts with clarity and precision using this must-have duo — the Cutting Mat Layout Ruler and the newly improved 13x13 Cutting Mat in Eternal Blue.

Cutting Mat Layout Ruler features:

Combines a traditional and zero-centering ruler into a single tool
Top and bottom guide rails glide along the outer edges of the Cutting Mat
Vertical markings (1-11") added for quick reference

Cutting Mat features:

NEW CM logo and color
Updated inch markings that include "0" and "12"
Grid and diagonal lines are extended into the section formerly occupied by a name box.

Note: The Cutting Mat Layout Ruler will be available for purchase individually for Advisors-Only starting Wednesday, Nov. 19, at noon CT.

Secret Box #5 is Coming Monday — $65.50
Ships the week of Nov. 24

We’re getting ready to launch a NEW website in 2026 on a completely new platform. This is a big project, and to give our IT team time, we’re rearranging some of the more complex launches planned for November and December.

Secret Box #5 will release on Nov. 17 and start shipping the week of Nov. 24. If you or your customers have qualified for this box, this means you get to order it earlier than expected! For the redemption process, refer to the bullets at the top of this email.

FOR ADVISORS ONLY: Because Secret Box #5 already has a free gift included in it, it will be excluded from the Advisor-Only Spend/Get Promo on Nov. 17.

Thank you for your understanding, and we hope you enjoy a bit of extra time with Secret Box #5!

Today’s the Day: Secret Box #4 Opening + Virtual Crop Kick-Off!

The wait is over — the November Virtual Crop starts tonight at 5pm CT! But the fun begins early with the Secret Box #4 Opening at 4:30pm CT, where you’ll finally see what’s inside your box of surprises.

Then, dive into four brand-new sketch challenges inspired by the Secret Box Project Guidebook, and share your pages in the group for a chance to win prizes and connect with crafters around the world.

Let’s make this Virtual Crop one to remember — full of creativity, community and crafty cheer!

First Row Left: Advisor Lynn Bullen Wilkins hosted 30 ladies in Rehoboth Beach, Delaware, over Halloween weekend, where the group enjoyed a festive “Trick or Treat Bags — Scrapbooking Style” activity. Everyone had a blast uncovering their creative “treasures” and celebrating the holiday together.
First Row Right: Advisor Teri Edwards held her Christmas Card Kit Class with nine attendees, including two new participants. More than half had never made the kits before and loved the experience. Offering extra kits was a hit, helping attendees stock up and clear some inventory — a win-win for all.
Second Row Right: Advisor Michelle Johnson led a team-building event for her workplace that turned into a creative success. When the planned venue was double-booked, her group pivoted and set up in a grocery store dining area, where beginners and experienced crafters alike enjoyed making holiday and everyday cards. Everyone left proud of their creations and inspired to keep crafting.
Third Row Left: Advisor Lisa McCarthy hosted the Annual 3C’s Creative Croppers & Crafters on the Cape event, welcoming 46 guests for a weekend full of creativity, connection and fun.
Third Row Right: Advisor Joan Marso celebrated the success of Croptoberfest #2, her team’s second hybrid retreat of the season. The event was a true team effort, thanks to Anne Coffee Cole, Lisa Walker, Mary Beth Hinckley O'Connell, Mary Sieder, Beth Sullivan Pike, Donna Laforce Rischbieter and Pam Stempsey, who all helped make it memorable for their customers.
Fourth Row Left: Advisors Melanie Bitting, Michele Denlinger Hainly and Jeannette Keezel co-hosted a weekend retreat at Camp Hebron in Halifax, PA. It was a wonderful weekend of scrapbooking, laughter and lasting memories, set against the beautiful fall backdrop of their favorite retreat location.
Fourth Row Right: Advisor Diane Walker hosted an unforgettable Croptoberfest 2025 retreat with 72 attendees over three days. Thanks to new Home Office advertising and email outreach, several new customers joined the fun. Highlights included the Hokey Pokey in Croptoberfest socks, a Paper Buffet that sold 600+ sheets and creative sessions featuring the Copper Canyon collection.

First Row Left: Advisor Debbie MacMillen hosted a small but lively Croptoberfest gathering, enjoying creativity and connection with a wonderful group of ladies.
First Row Right: Advisor Diane Ambrose wrapped up Croptoberfest 2025 in New Hampshire with 32 attendees, many of whom tried inking with the new 5x5 stencils for the first time and loved it. The Accessory Paper Pack was a huge hit, rivaling last year’s Coastal Shores favorite.
Second Row Left: Advisor Melanie Hall welcomed 15 attendees, including three new ladies, and hosted classes along with Halloween-themed fun. Sales were the best she’s had in years, and the group is already eager to return for another Halloween event next year — hopefully at a new hotel.
Second Row Right: Advisor Patsy Colbert held her annual Hometown Retreat fundraiser, welcoming 30 attendees to support the local Christmas Blessings program while enjoying a full day of scrapbooking and community.
Third Row Left: Advisor Judy Snow celebrated four days of Croptoberfest, made successful and joyful thanks to a supportive group that cheers each other on, shares ideas, brings delicious food and jumps in to help with every detail.
Third Row Right: Advisor Kendra Thompson wrapped up her final retreat of the year — the Turkeys, PJs and Chocolate Retreat — with nine ladies, including three new to her. The group created 56 cards, eight pinwheels and more than 60 double-page layouts, forming new friendships and reminiscing with seasoned scrappers.
Fourth Row Left: Advisor Denise Jones enjoyed a fun four-day retreat, welcoming a few new ladies who can’t wait to return — and bring their friends next time.
🌟Fourth Row Right: Advisor Wendy Lyons hosted a Croppin’ Weekend Tailgating retreat with 44 attendees, complete with a halftime tailgate buffet, quarter(back) raffle, cascading page, and playful “yardage” tracking for completed pages. Several new croppers found the event through the CM site and joined the fun as enthusiastic “rookies.”

First Row Left: Advisor Katy Lacy shared her gratitude after a great day at her Bazaar Booth, thanking everyone who stopped by to check out Creative Memories’ newest products. It was a fun day connecting with familiar faces.
First Row Right: Advisor Cindy Lou Ewing hosted her event and enjoyed time creating and connecting with her attendees.
Second Row Left: Advisor Fran Ruppen, alongside her trusted partner Kathy Weigand, wrapped up Croptoberfest 2025 with 33 participants, raising $900 for the South Park Scholarship Fund.
Second Row Right: Advisor Ann Quintanilla celebrated two full days of Croptoberfest fun with her group.
Third Row Left: Advisor Janet Barnes held her first-ever Virtual Croptoberfest with eight attendees, and the group had a fantastic time creating together online.
Third Row Right: Advisor Kimberlee Shurin-Harper hosted her Croptoberfest on October 3 and 4 with 12 scrappy ladies, featuring prize drawings, raffles, treats, Croptoberfest projects and an enthusiastic Paper Buffet.
Fourth Row Left: Advisor Sheri Tilley hosted her annual Open House and Customer Appreciation Crop, welcoming many visitors who stayed to chat and create. While she offered paper Make & Takes, the surprise hit of the event was the cookie decorating station.
Fourth Row Right: Advisor Melissa Vaccaro celebrated her very first Croptoberfest — and the first one she’s ever attended. Guests enjoyed her Cascading Pages class, and it turned into her highest-sales weekend thanks to Black Friday promos. She left feeling grateful, inspired and excited to continue growing her events.

First Row Left: Advisor Tracy Dever wrapped up Croptoberfest Retreat #2 with 14 attendees who completed 301 pages and nine full albums. She celebrated over $1,000 in sales, strong preorder numbers and three new team members.
First Row Right: Advisor Sue Millwater hosted a four-day weekend crop at the Hyatt Regency Long Island, featuring breakout classes, new product unboxing, raffles and plenty of fun.
Second Row Left: Advisor Lynn Bullen Wilkins spent Fall Weekend #2 hosting a small but dedicated group of regulars in Dewey Beach, Delaware.
Second Row Right: Advisor Beth Campbell held a Grateful Giving–themed all-day workshop, using the Advisor Q4 gift as seat gifts and encouraging Food Bank donations. Guests enjoyed Gingerbread, Magic of Christmas and Winter Bliss highlights, strong sales and several signups for monthly page-kit classes.
Third Row Left: Advisor Kristin Lund celebrated her largest event ever at her It’s Fall Y’all Hotel Retreat with 31 attendees and a waitlist. She taught multiple demos, held two flash sales, ran both Paper and Sticker Buffets, and secured eight registrations for upcoming events. Her new hotel venue was a hit with guests.
Third Row Right: Advisor Irma Jones enjoyed a lively Croptoberfest event with 14 attendees, who created the Magic of Christmas layout and scrapped “until the cows came home.”
Fourth Row Left: Advisor Nancy Braaten reflected on another wonderful Croptoberfest and the joy her croppers bring to her life.
Fourth Row Right: Advisor Denise Mills hosted her final crop of the year — a fun weekend event with 18 ladies enjoying time creating together.

First Row Left: Advisor Leslie Theys hosted a Merry Beachmas–themed retreat alongside Martha Cooper Murray and Laurie Appel, welcoming 76 croppers for a festive multi-day event. Guests enjoyed themed dress-up days, creative sessions, short courses, a Gingerbread House page challenge and a special surprise from “Santa,” all set against perfect November beach weather.
First Row Right: Advisor Chris Sanford co-hosted the Cranmore “No Frills” Crop in North Conway, NH, with Laurie Surpitski. Their weekend included a card class, a two-page layout class, a Paper Buffet and plenty of fun.
Second Row Left: Advisor Tina Whatley celebrated a record sales day at her Open House and Crop with 12 attendees. She offered gifts, tag kits, wish lists, Scrap Tac Toe prize tickets, and sold multiple Black Friday bundles with support from her leader, family and team.
Second Row Right: Advisor Michelle Leamy wrapped up her final monthly crop of 2025 with a joyful day of cropping, idea-sharing and laughter, already excited for 2026 events.
Third Row Left: Advisor Allison Starr co-hosted a successful team crop with Becky Kelley Pollard, welcoming 10 in-person attendees and four Zoom participants who popped in throughout the day.
Third Row Right: Advisor Christie Bernier co-hosted a monthly crop with Laurie Jowell O’Brien, celebrating Laurie’s birthday and reconnecting with customers. They taught creative pocket-page ideas and a cascading page layout, making for a fun, reconnecting day.
Fourth Row Left: Advisor Donna Jaworski spent the weekend with 35 Scrappin’ Sisters, enjoying bingo, Make & Takes and plenty of fun.
Fourth Row Right: Advisor Kathy Baids hosted her sold-out 36th three-day hotel crop with 68 participants, including 11 first-timers and her first child attendee. She taught Beginner Classes, demonstrated Halloween layouts and highlighted what worked — strong signage, multi-generational participation, Simple Page Kits and successful upsells — while noting her ideas for next time.

First Row Left: Advisor Donna Gibbs hosted a wonderful Croptoberfest retreat with 43 ladies enjoying a weekend full of fun, food and a little bit of productive scrapbooking.
First Row Right: Advisor Cindy Crist wrapped up a hugely successful Sports Fest–themed four-day retreat in Ohio with 75 attendees. Together they completed over 1,500 traditional pages, 90+ digital pages, 100+ cards and countless creative projects. The weekend featured make-and-takes, demos, two Beginner Classes, sports-themed challenges, a pep rally, pre-retreat organization challenges, Trick-or-Treat night and 17 garage-sale tables.
Second Row Left: Advisor Dee Bryant enjoyed another joyful and heart-filling Croptoberfest crop at the Outer Banks, NC, with a wonderful group of ladies.
Second Row Right: Advisor Rhonda George hosted a successful four-day retreat with around 70 attendees. Despite the snow outside, everyone stayed cozy indoors, making cards, crafting, laughing, eating and enjoying time together — and Rhonda even met her goal of taking a few photos this time.

Celebrating Your Events!

Meet Jill Skaja from
the Home Office Team

Celebrating Your Events!

Meet Jill Skaja fromthe Home Office Team

Meet Jill Skaja from
the Home Office Team